Use this article to see what the AI Assistant does inside Perk Events and how it fits into planning a group event. The Assistant is a specialist that helps you plan, staffed inside your event so you always know where to go for the next step.
What the Assistant is
The AI Assistant is an in-app specialist built to help you plan a group event from start to finish. You chat with it in plain language, and it guides you toward the next right step, makes changes on your behalf, and requests quotes from Perk's MICE teams—only after you approve them.
It's designed for the moments that tend to slow organizers down: not knowing where to start on a new event, finding and comparing hotels for a group, building and managing a guest list, emailing attendees, and building an event landing page without starting from scratch.
Each event has its own separate conversation with the Assistant, and the Assistant only knows about that one event—it won't pull in details from your other events. Refresh the page and you're back where you left off, since the conversation picks up right where you left it.
Responses stream in like a real chat, complete with a typing indicator, and search forms, results, an email composer, and landing page options all show up as interactive cards inside the conversation instead of plain text.
Where you find it
You find the Assistant in the Assistant tab of the event. The first time you open the Assistant tab on a new event, it doesn't wait for you to type first: it writes a welcome message tailored to your event's actual dates, guest count, and destination, calls out the one thing worth doing first—often finding a place to stay, if time is short—and asks one specific question to get you moving, like "Which neighbourhood should I search around?" If your event is still being created in the background, the Assistant tab shows a short waiting message instead. The Assistant becomes available as soon as setup finishes, so you don't need to refresh or check back manually.
Confirming before it acts
The Assistant never takes a consequential action without your explicit click. Looking things up—participant stats, hotel inventory, reports—happens automatically, with no approval needed, because nothing is at stake. But anything with real impact, like sending an email, adding a room request, editing event details, or importing a large participant list, is proposed first as a confirmation card that shows exactly what will happen.
Once you confirm something, the Assistant follows up with a short, plain-language summary of what it did, like "Done—I've added Maria to the event." Actual hotel contracting, negotiated pricing, and final booking changes are still handled by Perk's human MICE specialists. The Assistant opens the door to that process; it doesn't replace it.
What you can ask it
The Assistant answers real questions about your event using real data, not guesses. You can ask about participant counts, RSVP breakdowns, dietary summaries, and who hasn't responded yet. It can also answer practical questions about your event's destination, like weather, getting around, local holidays, and safety, to help with your planning.
When a question calls for a list, the Assistant can attach a Download CSV button to its answer so you can take the data with you. It also suggests relevant next steps as quick-reply buttons under its messages, so you often don't need to type at all.
The Assistant can read your event's recent activity log too, so you can ask things like "who added these participants?" or "when was the landing page last changed?" and get an answer with who did what and when. The Assistant stays focused on your current event and its destination. For anything outside that scope, it will politely redirect you.
Related how-to articles
To learn more about specific tasks you can do with the Assistant, see: